OUR WORK

Here at Mercury Analytics, curiosity motivates us to constantly seek out solutions — both those tailored to our clients and for answers to our own questions.

From in-depth analyses of Super Bowl commercials to presidential election coverage, Mercury continues to expertly utilize existing tools and develop new ones to deep dive into the vast range of topics that inform the world around us.

Our Latest Work

Debate Night:

Vice President Harris vs. President Trump

In September’s highly anticipated debate, former President Donald Trump and Vice President Kamala Harris faced off in a 90-minute showdown moderated by David Muir and Linsey Davis, marking a critical moment in the 2024 presidential race.

Mercury’s study tested the candidates’ performance among a national sample of n=1258 likely voters. Respondents were first asked a series of demographic questions followed by questions to help understand respondents’ current views on politics in America, and specifically regarding Vice President Kamala Harris and former President Trump. Some respondents were directed to a quick poll gauging their reactions to the debate, while others participated in a dial test exercise in which they were shown short clips from the debate and asked to provide moment-to-moment reactions.