Advanced 
Tools

We’re most proud of our Analytics Workbench, home-base for all your real-time analytics reporting, designed by researchers for researchers, combining state-of-the-art analytic methods with an intuitive, easy-to-use interface. With point and click ease define any audience segments and view or download crosstabs, open-end reports and word clouds, generate summary tables, charts, heatmaps, dial-test images or video clips, with sig-testing, data weighting, and much more.

It’s powerful, fast, and intuitive.

Do your messages resonate with the audiences you hope to impact? Get the feedback you need with Mercury Analytics’ text highlighting message testing.

Online surveys gather quantitative insights (“How do you rate this”) often followed by a qualitative questions (“Why do you say that”), but until now you haven’t been able to actually see and hear from respondents, in their own words, providing suggestions, expressing their support, or their anger. Instead of asking, “What worries you most about Covid-19,” why not see, hear and feel respondent concern by letting them tell you themselves in a selfie video?

While every research system can ask simple open-end questions to capture qualitative responses, Mercury takes it to the next level by again providing breakthrough capabilities that dramatically increase the ways qualitative opinions can be captured to derive optimal insights.