Message testing

Do your messages resonate with the audiences you hope to impact? Get the feedback you need with Mercury Analytics’ text highlighting message testing.

Whether respondents are on PCs, tablets, or mobile devices, test the effectiveness of announcements, ad copy, or any statements with our text highlighting message testing. Imagine learning precisely which words and phrases make respondents more likely to purchase a product or vote for a candidate, and which copy turns participants off.

Find Out Why

Now that you know what a respondent liked and disliked, why not find out “why”? Mercury’s text highlighting goes beyond others by allowing you to show respondents precisely what they highlighted and ask them to explain “why” they selected those words. 

Amazing Visualizations

View powerful visualizations for tested messages, for any audience segments, with an array of visualization options. Heatmaps identify what words resonated most or least, while frequency charts quantitatively identify the data for each word in the tested copy, identify positive ratings, negative and the net.