Quirk’s Virtual AI Conference:
“AI Anxiety. Embracing AI. But how?”
Featuring Mercury’s Ron Howard & Leigh Kessler – October 18, 2023 – 30 minutes
Looking to jump to specific sections in the video? Here are the section markers:
- Intro: Leigh Kessler introduces background behind the webinar and the idea of AI Anxiety in research.
- 9:52: Ron Howard explains how Mercury Analytics has approached integrating AI into research technology.
- 16:50: Ron Howard introduces the integration of AI for Open-End Response Analysis in Surveys.
- 22:30: Ron Howard introduces the integration of AI for Focus Groups and IDI analysis.
let's connect today.
better technology. better insights. better decisions.

1120 20TH ST NW. SUITE 350
WASHINGTON, DC 20036
202.386.6322 EXT 2
Reach out
© 2025 Mercury Analytics, All Rights Reserved | Privacy Policy